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growthperclickHacker Playbooks.

Niche · Think

Build for a community you already belong to

Do not pick a vertical from a listicle. Pick the group where you already have Slack invites, in-jokes, and trust. Embedded beats adjacent.

Trust is the scarce asset in a niche. Outsiders buy ads. Insiders get the truth, the intros, and the first invoices.

How to run it

  1. 01Write down groups you could message tonight without sounding like a vendor.
  2. 02Ask what software they resent paying for.
  3. 03Offer to fix one workflow as a concierge product.
  4. 04Only productize after three people pay for the ugly version.

In the wild

FeedbackPanda served ESL teachers because Arvid and Danielle were in that world. The marketing was peer conversation, not a homepage rewrite.

Used by · 1

Arvid Kahl

@arvidkahl

Embedded · audience-first

Audience-first SaaS inside a community you already belong to