Assemble a playbook. Keep it on this device.

Suggested from the canon

Matched to find the niche. Add them, then check them off as you run them.

• Scratch your own itch

  Build the tool you already pay for, hack together, or complain about. The niche is you plus people like you — which is the only audience you can describe without a survey.

  Add
• Talk to 100 buyers

  Before writing code, speak to a hundred people who have the problem. Count how many will pay — not how many say it is 'interesting'.

  Add
• Audience first, product second

  Build a public point of view until a crowd gathers. Then sell the thing they already ask you for. The product is a consequence of attention, not the other way around.

  Add
• Own a keyword

  Find a search phrase people already type with money in their pocket, then become the canonical page for it. Niche = the query you can rank for and convert.

  Add
• Build for a community you already belong to

  Do not pick a vertical from a listicle. Pick the group where you already have Slack invites, in-jokes, and trust. Embedded beats adjacent.

  Add
• Surf a platform wave

  When a new capability (AI image models, a social network, a regulation) creates a job that did not exist last year, wrap it in a paid product before the wave gets crowded.

  Add
• Sell picks and shovels

  Instead of competing in the gold rush, sell the boilerplate, templates, and distribution tools the rush needs. Your customer is the maker, not the maker's customer.

  Add
• A personal content system

  Turn one worldview into a repeating content machine: a hook, a story, a lesson, a CTA. The person is the media company. The product is the store.

  Add

Study these three