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Dossier · 13 operators

The hackers.

Indie makers and growth operators whose public work became a method. Open a dossier for how they find a niche, think, launch, and keep compounding after week one.

Pieter Levels

@levelsio

Itch-first · SEO + X

Profitable solo products, shipped in public, SEO + Twitter as the company

Marc Lou

@marc_louvion

Picks & shovels · X-native

Picks-and-shovels for indie hackers and a weekly shipping cadence

Danny Postma

@dannypostmaa

Paid acquisition · wave rider

Turning a generative-image wave into a paid-ads machine with a crisp outcome

Patrick McKenzie

@patio11

SEO + copy · charge more

SEO, copy, and charging more — the Kalzumeus school of software marketing

Noah Kagan

@noahkagan

Validation · email

Talking to humans, tiny price tests, and email as a weapon

Arvid Kahl

@arvidkahl

Embedded · audience-first

Audience-first SaaS inside a community you already belong to

Justin Welsh

@thejustinwelsh

Content system · LinkedIn

Turning a personal content system into a one-person media company

Rob Walling

@robwalling

Bootstrap compounder · email

Start Small, Stay Small — bootstrap compounding as a go-to-market

Daniel Vassallo

@dvassallo

Small bets · audience

Leaving the big-company script for a portfolio of small, public bets

Andrew Chen

@andrewchen

Growth loops · networks

Network effects, cold starts, and loops versus funnels

Sean Ellis

@SeanEllis

Experimentation · PMF gate

Product-market fit as a gate, North Stars, and experiment cadence

Greg Isenberg

@gregisenberg

Scene-first · community

Spotting scenes early and building community-led products inside them

Sahil Lavingia

@shl

Creator rails · simplicity

Building in public, simplicity as positioning, creators as the niche