Niche · Think
Scratch your own itch
Build the tool you already pay for, hack together, or complain about. The niche is you plus people like you — which is the only audience you can describe without a survey.
You already know the language, the workarounds, and the willingness to pay. Distribution starts as autobiography, which is why it sounds true.
How to run it
- 01List the last five things you paid for or duct-taped this month.
- 02Pick the one you would still use if a competitor existed.
- 03Ship a version that solves your Tuesday, not an industry.
- 04Tell the story as 'I built this for myself' — then watch who replies 'same'.
In the wild
Nomad List started as Pieter's own spreadsheet of cities. PhotoAI existed because he wanted portraits without a studio. The products are public versions of private problems.
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