Think · After
Start small, stay small
Refuse venture theater. Build a profitable, boring product, keep the team tiny, and let compounding do the drama. Marketing is email, SEO, and being around for ten years.
Most 'growth' advice assumes a burn rate. Independence is a go-to-market: you can wait, you can price for profit, you can ignore vanity launches.
How to run it
- 01Choose a market that can pay without a 100M outcome.
- 02Own a channel that compounds (email, search) instead of renting hype.
- 03Reinvest profit. Do not raise to look busy.
- 04Use community (MicroConf-style peers) as the board you do not have.
In the wild
Drip grew as a bootstrap until it was acquired. TinySeed and MicroConf turned the philosophy into a network — which is itself a channel.
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