Justin Welsh

People who want a solopreneur life and will pay for a system, not a pep talk. The niche is the reader he used to be.

1. 01Write 20 beliefs you can repeat for years.
2. 02Serve one reader. 'Professionals' is not a reader.
3. 03Let DMs tell you the product. Repeat requests are the spec.
4. 04Ignore niches you would not post about on a dull Wednesday.

The product is a packaged version of the content. If you cannot teach it in a post, you cannot sell it as a course.

1. 01Productize the framework you already give away in pieces.
2. 02Keep fulfillment light enough for a one-person company.
3. 03Price for transformation, not for page count.
4. 04Refuse software until the info product proves the demand.

Months of public teaching. The launch is a continuation. Capture email from the first useful post.

1. 01Batch content so the calendar never depends on inspiration.
2. 02Hook, story, lesson, CTA — then do it again.
3. 03Send people to a list you own every week.
4. 04Talk to buyers in DMs like they are research, because they are.

An email, a page, a window. The feed already did the warming. Launch is logistics.

1. 01Sell to the list first. The platform is the billboard.
2. 02Use the same voice on the sales page as in the posts.
3. 03Do not discount your way into a different customer.
4. 04Stay in comments and DMs through the window.

Systems compound. New products are new modules. The personal brand is the distribution, so protect the cadence like revenue.

1. 01Never let the calendar slip because a launch ended.
2. 02Create sibling products for the same reader.
3. 03Measure revenue per send, not likes.
4. 04Keep the life you sell actually compatible with the life you live.