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growthperclickHacker Playbooks.

Before · After

Teach the craft, sell the tool

Give away the method in public. The product is the faster way to do what you just taught. Students become customers because you already changed how they work.

Education builds trust at scale. It also ranks. A tutorial that ranks is a salesperson that never sleeps.

How to run it

  1. 01Publish the how-to you wish existed when you started.
  2. 02Put the product at the end of the tutorial as the obvious next step, not an ambush.
  3. 03Keep a consistent voice across free and paid.
  4. 04Update the canon. Dead tutorials leak trust.

In the wild

Patio11's essays sold software and later a career. Tailwind's docs and videos sold a framework. Indie courses that actually teach outperform launch-week discounts.

Used by · 4

Patrick McKenzie

@patio11

SEO + copy · charge more

SEO, copy, and charging more — the Kalzumeus school of software marketing

Arvid Kahl

@arvidkahl

Embedded · audience-first

Audience-first SaaS inside a community you already belong to

Justin Welsh

@thejustinwelsh

Content system · LinkedIn

Turning a personal content system into a one-person media company

Rob Walling

@robwalling

Bootstrap compounder · email

Start Small, Stay Small — bootstrap compounding as a go-to-market