Before · Launch · After
Build in public
Post the metrics, the bugs, the stack, and the revenue. The feed is the funnel. Transparency is not branding — it is a daily distribution habit.
People follow unfinished work more than polished brands. Each post is a tiny launch, and the archive becomes proof.
How to run it
- 01Pick a cadence you can keep when the product is boring.
- 02Share one screenshot, one number, or one decision — not a thread every time.
- 03Answer every serious reply; some of them are customers.
- 04Repeat the origin story. New followers did not see last month.
In the wild
Levelsio's public revenue dashboards and Marc Lou's daily maker posts turned following the person into following the products.
Used by · 5
Pieter Levels
@levelsio
Itch-first · SEO + X
Profitable solo products, shipped in public, SEO + Twitter as the company
Marc Lou
@marc_louvion
Picks & shovels · X-native
Picks-and-shovels for indie hackers and a weekly shipping cadence
Daniel Vassallo
@dvassallo
Small bets · audience
Leaving the big-company script for a portfolio of small, public bets
Greg Isenberg
@gregisenberg
Scene-first · community
Spotting scenes early and building community-led products inside them
Sahil Lavingia
@shl
Creator rails · simplicity
Building in public, simplicity as positioning, creators as the niche