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@marc_louvion

Marc Lou

Indie maker · ShipFast, CodeFast, maker tools

Picks-and-shovels for indie hackers and a weekly shipping cadence

The customer is the person launching. Sell them time. Market in the feed they already refresh. Kill what does not sell and launch the next thing while the account is warm.

Your Twitter account is the startup. The products are SKUs in the shop.
Model
Solo / tiny
Engine
X + PH
Stance
Ship weekly

Products

  • ShipFastBoilerplate that sells a weekend back to makers
  • TweetHunter / CodeFastSame audience, adjacent jobs
  • Independent MakerThe point of view, packaged

Across the five stages

How they actually operate.

01

Niche

Makers with a credit card and a deadline. He does not hunt a vertical in the world — he hunts the people who hunt verticals.

  1. 01List every painful step in your last launch.
  2. 02Productize the step you would pay to skip.
  3. 03Stay inside the indie scene so distribution is pre-assembled.
  4. 04If a tool would not have saved you last month, skip it.

02

Think

Ship a kit, not a platform. The promise is 'launch this week', not 'a framework for launching'.

  1. 01Outcome on the homepage, repo in the checkout.
  2. 02Weekly ship cadence as a filter for scope.
  3. 03Reuse the last product's audience as the spec.
  4. 04Price like you are selling time, because you are.

03

Before

The audience is already in the replies. Pre-launch is a streak of public builds, not a coming-soon page.

  1. 01Post the build daily enough that silence would be noticed.
  2. 02Collect emails, but treat X as the town square.
  3. 03Tease the outcome with screenshots of the kit in use.
  4. 04Warm hunters and customers from the last SKU.

04

Launch

X thread plus a Product Hunt day if the GIF is ready. Speed of replies is the launch team.

  1. 01Demo first, manifesto never.
  2. 02PH is a spike on top of an existing feed.
  3. 03Bundle or cross-sell to people who already bought a sibling.
  4. 04Ship a fix the same day the comments land.

05

After

A mall of maker tools under one account. Each new SKU borrows trust. The feed never goes back to zero.

  1. 01Keep shipping in public after the badge week.
  2. 02Let products advertise each other in empty states and emails.
  3. 03Drop losers without a brand funeral.
  4. 04Teach just enough that the next product feels inevitable.

Tactics in the library