After
A family of products that advertise each other
Once you have one audience, the next product is a feature that escaped. Each launch mails the last product's users. CAC for product n is nearly zero.
The expensive part is attention. A maker with four related products has four doors into the same house.
How to run it
- 01Only spawn a sibling if it serves the same human.
- 02Put tasteful cross-links in empty states, receipts, and emails.
- 03Share branding just enough that trust transfers.
- 04Kill or archive products that confuse the story.
In the wild
Remote OK, Nomad List, and PhotoAI sit in one public life. Marc's maker tools share one Twitter account as the mall directory.
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