Launch · After
Paid ads on a sharp outcome
When the promise is visual and the unit economics are obvious, buy the click. Creative is the product screenshot. Landing page is the checkout.
Organic fame does not always match a buying intent. Ads let you purchase attention the moment the outcome is clear — if you know CAC versus LTV.
How to run it
- 01Compute the allowable CAC from price, refunds, and repeat rate before spending.
- 02Run creative that is the result, not a lifestyle metaphor.
- 03Kill ads that do not pay back inside your window. Do not 'brand'.
- 04Feed winners back into the product (what the ad promised must be true).
In the wild
HeadshotPro's Meta ads sold a folder of headshots. When the math worked, spend scaled. When it did not, makers who copied the vibe without the margin burned cash.
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