Danny Postma

Professionals who need photos and will not book a studio. The wave was the model. The niche was the job to be done.

1. 01Translate a new capability into a sentence a manager understands.
2. 02Pick a job with a known alternative (a photographer) and beat it on speed and price.
3. 03Ignore 'AI platform' positioning — it invites infinite competitors.
4. 04Confirm people will pay for the folder, not for the novelty.

Wrap the model. Own the workflow, the QA, the refunds, the brand. Differentiation is reliability and conversion, not weights.

1. 01Productize the last mile: upload, pick, download.
2. 02Price the outcome with room for ads and refunds.
3. 03Make the first run feel like a studio, not a research demo.
4. 04Instrument every step ads will later accuse you of breaking.

A page that survives cold traffic. Creative tests before a big spend. PH and Twitter as proof, not as the plan.

1. 01Build the landing page as if a stranger will see it with no thread above it.
2. 02Collect a waitlist only if you will talk to it.
3. 03Prepare before/after creative from real outputs.
4. 04Know allowable CAC before the pixel is live.

Turn on ads when the funnel converts. Use Product Hunt as a credibility spike. Do not confuse a badge with a channel.

1. 01Ship onboarding that holds up under impatient paid traffic.
2. 02Lead creative with the result photos.
3. 03Answer support like it is part of CAC — because it is.
4. 04Cut anything the ad promised that the product cannot do today.

Scale what pays back. Kill what does not. Organic is a bonus on top of a unit-economic engine.

1. 01Iterate creative weekly. Fatigue is the real competitor.
2. 02Feed refund reasons back into the model and the page.
3. 03Expand to adjacent outcomes only when the first loop is healthy.
4. 04Keep the promise boringly true as spend grows.