Niche · Think · After
Sell picks and shovels
Instead of competing in the gold rush, sell the boilerplate, templates, and distribution tools the rush needs. Your customer is the maker, not the maker's customer.
Makers have a credit card out and a deadline. They already congregate on Twitter, Product Hunt, and indie Discords — so distribution is pre-built.
How to run it
- 01List what you reused on the last three launches.
- 02Productize the most annoying 80% as a kit.
- 03Market in the same feed where makers humblebrag their MRR.
- 04Keep shipping sibling tools that cross-promote.
In the wild
ShipFast, Tweet Hunter, and CodeFast are a stack sold to the same indie. Marc's audience is the channel.
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