Think · After
Small bets, not a single swing
Ship many inexpensive offers. Let the market pick. Kill quietly. Double down only when strangers keep paying without a launch ritual.
Prediction is expensive. Optionality is cheap. A portfolio of small products is how a solo operator survives variance.
How to run it
- 01Cap each bet in time and money before you start.
- 02Sell information, templates, or a thin tool first — not a platform.
- 03Publish the experiment. The audience is part of the bet.
- 04When something repeats, give it a real home. When it does not, move.
In the wild
Vassallo's courses, Twitter growth, and Small Bets community are a portfolio, not a unicorn narrative. The method is the brand.
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