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growthperclickHacker Playbooks.

Niche · Think · Launch

Surf a platform wave

When a new capability (AI image models, a social network, a regulation) creates a job that did not exist last year, wrap it in a paid product before the wave gets crowded.

Waves give you cheap attention and a sentence people already understand. You are not inventing demand — you are packaging a moment.

How to run it

  1. 01Watch what people already screenshot and send to friends.
  2. 02Wrap the capability in an outcome ('studio headshot', not 'Stable Diffusion').
  3. 03Price for the outcome, not the API cost, with a clear margin.
  4. 04Put paid and launch channels behind a landing page the same week the tech works.

In the wild

HeadshotPro and PhotoAI sold 'professional photos' during the generative-image boom. The niche was the outcome, the wave was the model.

Used by · 3

Pieter Levels

@levelsio

Itch-first · SEO + X

Profitable solo products, shipped in public, SEO + Twitter as the company

Danny Postma

@dannypostmaa

Paid acquisition · wave rider

Turning a generative-image wave into a paid-ads machine with a crisp outcome

Greg Isenberg

@gregisenberg

Scene-first · community

Spotting scenes early and building community-led products inside them