Launch
Launch on X, not just Product Hunt
For indie tools, a clear Twitter thread with a live URL often outperforms a PH lottery. Your existing audience is the launch channel. PH is extra oxygen, not the plan.
Product Hunt is a day. A maker account is a year of micro-launches. Betting the company on a leaderboard is how good products have quiet Tuesdays.
How to run it
- 01Warm the account for weeks with the build, not teaser fog.
- 02Thread: problem, demo, price, URL. First tweet must stand alone.
- 03Reply to everyone for 48 hours. That is the launch team.
- 04Pin the product. Then keep posting as if launch week never ended.
In the wild
Levels and Marc routinely open products to a Twitter audience that already knows the backstory. The 'launch' is a URL plus a sentence.
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