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growthperclickHacker Playbooks.

Think · Launch

Ship the ugly MVP

If it looks like a weekend project and charges money, it is done. Design, refactors, and 'real architecture' wait until strangers pay.

Taste is a delay tactic. Revenue tells you which corners matter. Speed is the only unfair advantage a solo maker has against teams.

How to run it

  1. 01Cap v1 at a weekend or two, not a quarter.
  2. 02Use the stack you can deploy from a phone.
  3. 03Put a price on it before you like the UI.
  4. 04Post the live URL, not a mock.

In the wild

Levels has said for years that Nomad List and later products shipped looking amateur on purpose. Marc Lou's cadence is weekly ships, not quarterly unveils.

Used by · 3

Pieter Levels

@levelsio

Itch-first · SEO + X

Profitable solo products, shipped in public, SEO + Twitter as the company

Marc Lou

@marc_louvion

Picks & shovels · X-native

Picks-and-shovels for indie hackers and a weekly shipping cadence

Sahil Lavingia

@shl

Creator rails · simplicity

Building in public, simplicity as positioning, creators as the niche