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growthperclickHacker Playbooks.

After · Launch

The artifact that carries your name

Every output of the product should be a tiny billboard: a footer, a watermark, a 'made with', a public page. Usage becomes acquisition.

If the work product is seen by people who are not users yet, you have a free channel. If it is trapped inside an account, you do not.

How to run it

  1. 01Ask: what does a user send, publish, or print?
  2. 02Put a tasteful, removable-later mark on it.
  3. 03Land the click on a page that continues the same job.
  4. 04Measure assisted signups from the artifact, not just branded search.

In the wild

Hotmail's email footer. Notion public pages. 'Made with v0 / Framer / Canva'. Gumroad storefronts that look like the creator, with Gumroad underneath.

Used by · 3

Andrew Chen

@andrewchen

Growth loops · networks

Network effects, cold starts, and loops versus funnels

Sean Ellis

@SeanEllis

Experimentation · PMF gate

Product-market fit as a gate, North Stars, and experiment cadence

Sahil Lavingia

@shl

Creator rails · simplicity

Building in public, simplicity as positioning, creators as the niche