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growthperclickHacker Playbooks.

Think · Before

Price before you build

Write the price, the promise, and the refund rule on a page. Collect payment or a strong intent. Then decide whether the build is worth it.

Building is the expensive way to test a sentence. Price is positioning: it filters hobbyists and tells you if you have a business.

How to run it

  1. 01Draft the offer in one paragraph including the number.
  2. 02Charge more than feels polite for a solo tool — patio11's whole career is this.
  3. 03Take money, waitlists with a deposit, or a booked call.
  4. 04Refund fast if you cannot deliver; keep the learning either way.

In the wild

Kagan's tiny-price tests, Walling's insistence on charging from day one, patio11 raising Bingo Card Creator prices and watching revenue go up.

Used by · 4

Patrick McKenzie

@patio11

SEO + copy · charge more

SEO, copy, and charging more — the Kalzumeus school of software marketing

Noah Kagan

@noahkagan

Validation · email

Talking to humans, tiny price tests, and email as a weapon

Rob Walling

@robwalling

Bootstrap compounder · email

Start Small, Stay Small — bootstrap compounding as a go-to-market

Daniel Vassallo

@dvassallo

Small bets · audience

Leaving the big-company script for a portfolio of small, public bets