Launch
Product Hunt as a spike, not a strategy
Use Product Hunt when you already have hunters, a demo GIF, and a reason to be first that day. Treat the traffic as a test, not a business model.
PH can deliver a press hit, backlinks, and a burst of trials. It cannot deliver retention. Makers who live for the badge die when the badge is forgotten.
How to run it
- 01Prepare hunters who already like the product, not mercenaries.
- 02First comment is the founder story plus a crisp GIF.
- 03Have onboarding ready — PH traffic is impatient and public.
- 04Capture email. The leaderboard evaporates at midnight.
In the wild
HeadshotPro and many AI wrappers used PH as a credibility spike on top of ads and Twitter — never as the only pipe.
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