Before · Launch
One-promise landing page
A landing page is a single sentence with proof. Headline = outcome. Subhead = for whom. CTA = the next five minutes. Everything else is decoration.
Confused visitors do not convert, and they do not share. Paid traffic especially punishes cleverness.
How to run it
- 01Write the headline as the result after one use.
- 02Show the artifact (a photo, a dashboard, an email) — not a metaphor.
- 03Put price or a clear next step above the fold.
- 04Cut any paragraph that does not answer 'why me, why now'.
In the wild
HeadshotPro sells a folder of studio-like photos. ShipFast sells a weekend saved. The pages look like the product, not like a brand manifesto.
Used by · 3
Marc Lou
@marc_louvion
Picks & shovels · X-native
Picks-and-shovels for indie hackers and a weekly shipping cadence
Danny Postma
@dannypostmaa
Paid acquisition · wave rider
Turning a generative-image wave into a paid-ads machine with a crisp outcome
Noah Kagan
@noahkagan
Validation · email
Talking to humans, tiny price tests, and email as a weapon